In the fast-moving world of online retail, staying current, informed and equipped with the right ideas is essential. Whether you’re just launching your store or scaling up into a larger omnichannel business, reading the right blogs can give you an edge: new strategies, fresh trends, tools, case-studies and inspiration.
Here are 20 of the best e-commerce blogs to follow in 2025 — organised by theme so you can pick what’s most relevant to you.
1. Foundational & Platform-Driven
Shopify Blog
One of the most widely-read e-commerce blogs across all merchant sizes. Covers everything from store setup to marketing campaigns, channel expansion, shipping, fulfilment and more.
Why it’s good: Covers full spectrum of merchant needs, platform-updates, straight-forward language for beginners through to intermediate users.
Tip: If you run or plan to run a Shopify store, especially subscribe to their newsletter so you don’t miss feature roll-outs or ecosystem changes.
BigCommerce Blog
Tailored toward merchants using the BigCommerce platform — but also good for anyone who wants deeper platform-agnostic advice.
Why it stands out: Frequent guest posts, case studies of established brands and deeper dive into scaling issues.
Tip: Use it for growth-phase topics: scaling operations, enterprise-level shipping/inventory, integrations.
2. Entrepreneurship, Start-up & Growth
A Better Lemonade Stand
Created for the budding online retailer: tips for store launch, sourcing, marketing on a budget, picking niches.
Why it’s useful: Less jargon, more actionable advice for smaller/lean teams.
Tip: If you’re early stage, archive relevant posts: many “foundation” tasks only need to be done once but having a good checklist helps.
eCommerceFuel Blog
Targeted more at serious merchants, multiple-7-figure stores, and those who want to scale operations rather than just launch.
Why it matters: High-level strategies, operational insight, advanced studies.
Tip: Use this when you’ve mastered the basics and are exploring automation, team building, multi-channel diversification.
3. Marketing, Conversion & Growth Hacks
Practical Ecommerce
As the name suggests: practical, hands-on, covering daily merchant questions — SEO, conversion, shipping, operations.
Why good: The focus is on “what actually works” rather than just theory.
Tip: Bookmark for when you have a specific problem (e.g., cart abandonment, checkout friction) — likely has a post on it.
HubSpot Ecommerce / Marketing Blog
While not e-commerce only, HubSpot has excellent articles on inbound marketing, segmentation, automation, customer experience that apply to online retail.
Why it’s valuable: It offers longer-term strategy (customer journeys, retention, loyalty) beyond quick hacks.
Tip: Use for building your brand story, lifecycle marketing and retention strategies.
4. International & Specialist Topics
eCommerce Nation
A community blog with a global perspective — logistics, payment methods, channel expansion, regional insights.
Why it’s helpful: If you’re selling internationally or expanding across markets, this is a go-to.
Tip: Use when you’re ready to scale beyond one region.
Elastic Path Blog
Focuses on headless commerce, digital-commerce platforms, emerging tech in e-commerce.
Why it’s useful: For more advanced merchants & tech-savvy.
Tip: If you’re looking at architecture, omnichannel, mobile apps, marketplace integrations — this blog can feed your thinking.
5. Niche & Emerging Themes
Yotpo Blog
Focus on loyalty, user-generated content, reviews, community building around the brand.
Why great: Retention and loyalty are becoming more important as acquisition costs rise.
Tip: Apply the lessons once you have decent traffic; loyalty programmes often pay off after you’ve built scale.
Prisync Blog
Dedicated to pricing strategy, competitive intelligence and dynamic pricing — an important piece as markets get more saturated.
Why important: Price wars, margin compression, dynamic pricing are real challenges; this blog gives you tools to respond.
Tip: Use once your product range is large or when you’re selling in competitive categories.
6. Full List — 20 To Follow
Here is a fuller list (in no particular order) of 20 blogs worth subscribing to:
- Shopify Blog
- BigCommerce Blog
- A Better Lemonade Stand
- eCommerceFuel Blog
- Practical Ecommerce
- HubSpot Ecommerce/Marketing Blog
- eCommerce Nation Blog
- Elastic Path Blog
- Yotpo Blog
- Prisync Blog
- (Bonus) Bootstrapping Ecommerce
- (Bonus) Nerd Marketing
- (Bonus) Sumo Blog – e-commerce growth & tool reviews
- (Bonus) WooCommerce Blog
- (Bonus) Klaviyo Blog – email & automation for e-commerce
- (Bonus) Omnisend Blog – SMS, email marketing for e-commerce
- (Bonus) Shiptheory Blog – shipping/logistics and fulfilment topics
- (Bonus) Magento Ecommerce Blog – enterprise e-commerce insight
- (Bonus) Growave Blog – loyalty, UGC and engagement
- (Bonus) Ecommerce-Platforms Blog – platform comparison & reviews
(These additional entries are drawn from broader curated lists.)
Why these matter: They help you stay well-rounded across launch, growth, channels, tech, loyalty, operations.
7. How to Get the Most Out of These Blogs
- Set a schedule: Maybe one article per week or subscribe to newsletters so you don’t miss major trend posts.
- Bookmark or tag themes: For example: “Conversion optimisation”, “International expansion”, “Pricing & margin”.
- Apply, don’t just absorb: When you read something, write down an action item for your store (e.g., test a checkout-flow change, review your pricing).
- Share internally: If you have a team, share relevant posts in your Slack or meeting to spark discussion.
- Look for case studies: The best posts show how others solved problems, not just “what you should do”.
- Stay selective: 20 blogs is a lot; pick 3-5 that align most with your business stage and revisit the rest as you grow.
8. Final Thoughts
The e-commerce landscape in 2025 is more complex than ever: between rising customer expectations, channel fragmentation (social, marketplace, mobile), logistics/fulfilment pressure, data privacy/regulation, and international opportunities. But reading the right blogs keeps you agile and informed.
Whether you’re tweaking ads, improving checkout conversion, expanding across borders, building loyalty or optimising operations — the blogs above will provide guidance and ideas. The key is consistent reading + applied action.
Get into the habit of carving out 30-60 minutes a week to browse one of these blogs, pick one thing to act on, and you’ll likely see the compounding benefit.
Here’s to your online business leveling up in 2025! 🚀
